January 31, 2013

Google Play store to surpass Apple App Store by the end of the year?

google vs apple app store
It’s no secret that Google and Apple are dominating the mobile business right now, with everyone else battling for third position, and we have a new report that says the former will pass the latter by the end of 2013 when it comes to app revenue.

The guys over at Android Authority looked at a new analysis from App Annie which has been looking at the Play Store and App Store and their performances in the last few months and concluded that the Play Store could surpass the iTunes in revenue by the end of the year.

According to the data, Apple is still making a lot more money for app developers at this time than Google is: in Q4 2012 Apple brought in 350% more app revenue than Google.

But growth appears to be more impressive for Google, with App Annie seeing a 33% growth from November to December and a 100% gain from December to January for Apple. Meanwhile, Google saw a 700% growth from December to January when it comes to app revenue. Overall, in Q4 2012, Google Play revenue grew 200% compared to Apple’s 20% growth.

While percentages do not translate into cash, and they’re relative to each of the two company’s prior revenue performances, if real, they do suggests that at some point the Play Store will indeed be more profitable than the App Store.

That seems to be a given considering that there are more Android users than iOS device owners, so in theory, in time they should download more content, including paid apps.

[via Android Authority]