September 20, 2012

iPhone 5 vs Samsung Galaxy S3 campaign ad

Samsung has released another promotional video of their Samsung Galaxy S3 in order to convey the differences between the iPhone.

As like previous commercials by Samsung, the script is the same, only the players have changed. Instead of a Galaxy S2 vs iPhone 4S comparison we now have their successors as stars of this ad. Samsung’s point is, obviously, that “the next big thing is already here,” and that the iPhone 5 should not deserve all the attention that it’s getting from anxious buyers willing to stand in line to get the device. And this time around, Samsung managed to release the commercial right in the nick of time – as we speak, there already are various iPhone 5 lines in front of Apple stores.

The ad makes fun of some of the iPhone 5’s new features including the relocation of the headphone jack, the introduction of a new or the smaller dock connector that’s not compatible with current dock accessories.

As I wrote when I saw the first ads in this series, and unfortunately for Samsung, these ads keep making fun of people willing to wait in line to get a new device and their wits, which isn’t something the company should necessarily be doing in its attempt to steer some of them away from Apple products and to Galaxy-branded devices.