The process is fairly straight-forward. First, Google will ask what you plan to use your device for, offering 12 options consisting of such things as taking photos, social media, or staying fit (don't worry, you can choose more than one). After each selection, you'll be taken through some questions for that specific task. For example, when I chose "listening to music," Google then asked me how many hours per day I planned on listening, and on speakers or through headphones. After selecting at least three interests, you can then choose which carrier you plan to go with (though this step is optional). Finally, Google will offer up suggestions on which phones you may be interested in, with side-by-side comparisons of each spec sheet.
Overall, the tool is pretty neat. While it may not be quite as effective or necessary for the tech savvy customer, it could be useful for those who just want some help finding something that will fit their needs.
[Source: Android Central]