To promote the upcoming Ghost in the Shell Arise anime, the staff recreated the franchise's signature optical camouflage in real-life using some decidedly low-tech, high-concept performance art:
The artists installed the exhibit at the February 12 unveiling of Ghost in the Shell Arise. The "camouflage" was only effective in one spot in the room — a viewer had to stand on a bulls-eye marked on the floor to experience the full effect.
Production I.G offered an Optical Camouflage Camera app inspired by the Ghost in the Shell: Stand Alone Complex anime in 2011. The Tachi Lab at the University of Tokyo attempted the effect for "real" in 2002.