The rumor, which has already knocked down Facebook’s stock today, started with a little company named AppData, which makes its money tracking Facebook statistics and turning them into graphs. AppData claims it observed a 25 per cent drop in “daily active users” over a few days this past week and has correlated that into a gigantic plummeting for the entire service, attributable to its recent terms of service controversy. But “This data is inaccurate” an Instagram spokesperson told us. “We continue to see strong and steady growth in both registered and active users of Instagram.”
If anything, this looks like an errant blip. Millions of people don’t suddenly decide to abandon Instagram many days after the privacy scandal ends. Especially not when there are so many adorable, delicious holiday things floating around, begging to be photographed and filtered.