If you are one of those people who are extremely paranoid about ad networks tracking your behaviour whilst on the internet, there is good news! Google Chrome's developer build finally got built-in Do Not Track functionality. This new feature will mean the addition of Chrome to the Do Not Track group namely, Firefox, Safari, and Internet Explorer.
Google reluctantly agreed to add the feature back in February, but has not shown itself till now. To when it will be available to everyone using the Stable version, the expected update should be by the end of this year.
This feature will almost certainly not default to "on" but privacy-conscious users (like myself) will soon be able to hit the button in Chrome's settings without having to find a third-party extension. Of course though, not everything is perfect and some ad networks might not respect the setting, but soon all users will at least be able to state their preference, even if that's just the equivalent of asking nicely.