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July 10, 2012

Microsoft takes revenge: Kogan gone from Bing

Kogan tax

Remember that stunt Kogan pulled a while back by adding a "browser tax" on all customers that use Internet Explorer 7. Well, if you're expecting to find Kogan online using Bing, think again. You going to have to stop using Bing and actually use a proper search engine.

Online electronic retailer, Kogan claims Microsoft has removed its website from Bing's search results as punishment for discriminating against consumers who use Internet Explorer 7.

Last month saw the announcement of the tax on people who use Internet Explorer 7 to make purchases from its website, calling the browser antiquated and "long passed it use-by date", which is quite true in my opinion.

A quick Bing search will deliver results for Kogan's Wikipedia page, Facebook and Twitter, but the official Kogan.com is nowhere to be seen.

Is Microsoft that low to block a website just because it mentioned that one if its products is outdated when it actually is? Internet Explorer 7 is 5 years old now, and most of the web have evolved much since then. First thing comes to mind is HTML5 and Google's various inventions to improve web browsing experiences.

Seriously, people who still use Internet Explorer 7 are either arrogantly conformist or just technically impaired. It's time to move on and experience the web at its fullest. Google Chrome would be the first way to go to start your techno-life changing journey. Trust me, once you use Google Chrome, you will not turn back to Internet Explorer. Ever.